Tottenham Hotspur Launch Korean Twitter Account
Tottenham Hotspur has today launched a new Korean Twitter account to further engage its growing fanbase in the homeland of one of the club’s star players, Heung-Min Son.
@Spurs_KR launches with exclusive content from Korea’s national team captain, Son – who in 2020 was ranked as the most Tweeted athlete in Korea.
The Premier League club joins K-Pop bands BTS and BLACKPINK, as well as the Korean Football League, in launching on the platform in this way.
Tottenham Hotspur already has a popular account on Naver TV – Korea’s biggest digital streaming platform – as well as establishing a Korean language Facebook page, club website and Official Supporters’ Club.
Speaking of the launch, Son, said: “It is great to know the importance my club places on our fans in Korea – this is something that has been clear from the moment I joined.
“I have seen first-hand the growing popularity of Spurs in my home country, with the amount of Korean fans that travel to watch us play.
“I am sure the new Twitter account will prove hugely popular – I am looking forward to being involved and bringing followers exclusive content.”
Bruna Zanin Juresic, Senior Manager and Football Clubs Lead at Twitter, added: “Tottenham Hotspur is incredibly innovative in how it uses Twitter to connect and engage with fans. We’re thrilled to see them expand their presence to the Korean market, and excited for supporters to have a direct channel to engage with the Club and dedicated Heung-Min Son content.”