Twenty3’s Toolbox Makes Big Impact At Sporting Kansas City

Earlier this year, Twenty3 announced an innovative partnership with Sporting Kansas City which saw the MLS side roll out the Analytics and Content Toolbox across their Technical, Recruitment and Media teams. 



It was the first time a club had taken a hybrid approach with the Twenty3 Toolbox, but that’s to be expected with a franchise like Sporting Kansas City. 


This was made abundantly clear when we sat down with Sam Kovzan, Project Management Specialist at SKC, to find out how they’ve been using the Toolbox. 


He said: “The owners want us to innovate in everything that we do. That permeates into all areas of the club. What we strive to be is innovative and the Twenty3 Toolbox gives us an added platform to be innovative.” 


Sam has a bespoke role within the club, one that is rarely seen outside of the United States, as he explains. “I am a Project Manager at SKC. Essentially, what I do is I create two types of content at the club. I create internal, data-driven content for our coaches and external data-driven content for our fans. 


“Internal content for our coaches would include presentations that they then give to various stakeholders, spreadsheets with roster budget information, slide decks detailing short-term and long-term roster building plans.


“The external content for fans and media would include your classic stats and information in the form of game notes that we provide to TV broadcasters and local and national media, web articles that you would see on the official website, player-focused club announcements and some social media content as well. We’ve been able to leverage the Twenty3 platform in some of our social media content this fall.”


Sam admits that he finds himself in something of a unique position, adding: “I’m in kind of a hybrid role facilitating the technical staff, the coaches and also the Communications department on the front office side of things.” 


He’s a constant across external and internal content, the perfect conduit for the Toolbox within a club setting


“With the public-facing communications side, what we want to do there is find ways to celebrate the club and elevate our players, trying to make the club as relevant as possible in the Kansas City market. 


Read the full interview at





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