One of the UK’s biggest providers of hospitality software solutions, Verteda has been acquired by leading Australian technology firm MSL Solutions (MSL).
The deal creates a wider portfolio of complementary products and services benefitting both business in the UK and international markets.
Verteda Managing Director Adrian Burns said the new venture accelerates the strategic direction of the Cheshire-based business.
“The new partnership with MSL is very exciting, extremely complementary and will optimise Verteda’s sales and support of hospitality solutions internationally,” Mr Burns said.
“Crucially the service and support we extend to our valued UK and international clients and speed in which we can adapt to geographic needs remains at the heart of our decisions.
“In this fast-paced industry in which technology trends and consumer behaviours change rapidly, our solutions and those of MSL are perfectly aligned.“
Mr Burns said customers can expect no change in their interactions with the business with the Verteda staff, operations and brand name remaining.
The acquisition means Brisbane-based MSL now owns a foothold in the UK market as it continues to grow market share internationally.
MSL Managing Director and Chief Executive Craig Kinross said adding Verteda to its growing stable of software solution brands was a natural fit.
“We are very excited to begin this new partnership and look forward to providing the UK hospitality industry with our innovative MPower platform which helps food and beverage clients build lasting customer connections,” Mr Kinross said.
“The Verteda brand and business is strong and its executive team has the experience and commitment to drive growth in the UK and select global markets.
“We can now build upon existing market conditions in the UK and internationally to provide increased solutions to both Verteda and MSL customers.
“MSL’s cutting edge MPower technology platform and their technical and development skills will complement Verteda’s offering.”
Mr Kinross said Verteda’s current customer list reads like a who’s who of market leaders across hotels, resorts, sports and entertainment venues and restaurant chains.
“The UK hospitality market is expansive especially in our key targets of stadium, golf and venue management which opens up a host of new revenue streams,” Mr Kinross said.