Elevate, the UK’s largest cross-sector event focused on tackling physical inactivity, has today announced that ukactive will be a Lead Supporter for the 2017 event which takes place at ExCel in London on May 10-11.


The prestigious event unites the physical activity sector, academia, healthcare, government and sports performance to focus on the increasingly important and complex societal challenge of tackling physical inactivity. Other lead supporters in 2017 include Public Health England, CIMSPA, London Sport and The Institute of Sport, Exercise & Health (ISEH).


Max Quittenton, Founder and Director of Elevate, says: “We hugely value the support of ukactive.  Our goal is to create a free-to-attend event of scale which brings together all that share a professional interest in physical activity – from leisure operators to healthcare professionals.


“Creating a stimulating environment to tackling inactivity though sharing best practice, evidence and innovation completely aligns to ukactive’s ambition of getting more people, more active, more often.”


Over the course of the two-day event the 4,000 attendees will have access to the free programme which includes over 150 expert speakers from physical activity, health and performance.


Organisations represented include: Public Health England, Team GB, EIS, Age UK, Premier League, Sheffield Hallam University, Nuffield Health, British Triathlon, Sport England, Royal College of GPs, Fitbit, Green Gym, Les Mills, Intelligent Health and Parkrun.


ukactive will be the Official Supporter of a seminar stream that will host a series of discussions exploring ‘Inclusivity – Creating an Active Nation’. In just one generation, physical activity has declined by 20 per cent and is predicted to decline a further 15 per cent by 2030. Social and economic trends over decades have ‘designed’ physical activity out of daily life.


This part of the programme will look at how the physical activity industry and its wider stake holders can reach and influence the inactive, exploring how to create opportunities for people to be active in ways that fit with their everyday lives and interests.


Steven Ward, Executive Director of ukactive, adds: “We are looking forward to supporting Elevate in its second year, educating and inspiring attendees, and galvanising our sector to tackle physical inactivity.


“With inactivity costing the NHS £20 Billion and causing approximately 37,000 deaths every year, it is now an incredibly important time for our sector to unite with the public health agenda and address such an issue.”


In addition to the extensive education programme, Elevate will also accommodate over 6,000 square metres of exhibition space where organisations including Matrix, Faculty of Sport and Exercise Medicine, Concept2, Speedflex, Loughborough University, JP Lennard, Precor, Cranlea Human Performance, RLSS and TRX will be showcasing all the latest innovations aimed at getting more people physically active.


To maximise the event further in 2017, Elevate will also support a Fringe. This will be an unofficial programme of physical activity related events and activities that take place across London during the two-day event.


Open to all, in time, these activities are likely to include AGM’s, private product launches, presentations, breakfast meetings, networking, awards dinners, drinks, and other physical activity related events. Once qualified as an Elevate Fringe event, details will be published and promoted to all attendees.


Max Quittenton concludes: “In addition to the seminars and the exhibition there will also be numerous opportunities for delegates, speakers and exhibitors to network, including several dedicated meeting spaces and VIP lounges where attendees can meet for business collaboration or simply catch up with friends.


“We’re excited to build upon the momentum of this year and welcome an even larger, broader audience to the arena of physical activity, health and performance in 2017.”