West Ham United & London Stadium Sign Heineken Partnership Extension
West Ham United and London Stadium have announced a new multi-year partnership extension with Heineken
The pub, cider and beer company, Heineken became the Official Beer and Cider Partner of West Ham United at the start of the 2016-17 season.
The new multi-year partnership will see Heineken continue to provide an extensive range of beer and cider brands to London Stadium across all events, including West Ham United matchdays.
Over the last five years, West Ham United, London Stadium and Heineken have worked together to enhance the matchday experience for supporters, introducing fan areas such as The Boleyn Bar, The Heineken Bar under the North Scoreboard, and the Fan Zone Bar at the back of the Billy Bonds Stand.
The multi-year extension will allow the three parties to continue this work, with additional bespoke bar installations, and will see the brand featured across the club’s growing digital channels and LED perimeter advertising boards.
Nathan Thompson, Commercial Director at West Ham United, said: “We are delighted to extend our partnership with Heineken. As we look forward to the new season and our stadium gladly back at full capacity, we are proud that Heineken are able to offer supporters a wide range of world-renowned beverages”.
Stephen Watt, On Trade Director Heineken, added: “We’ve enjoyed a really successful relationship with West Ham United & London Stadium over the past five years and we are delighted to extend our relationship with both.
“We look forward to welcoming supporters back & to continuing our work with both London Stadium and West Ham to deliver a great experience for all visitors to the stadium.”