West Ham United & Lilley Plummer Risks Expands Partnership
West Ham United has announced the expansion of specialist insurance broker Lilley Plummer Risks’ (LPR) partnership which will become the Club’s Official Sleeve Partner from the start of the 2026/27 season.
The new sleeve partnership marks the latest development in the strengthening relationship between the club and LPR, which became West Ham United’s Official Insurance Partner at the start of the 2025/26 season.
The business, co-founded by lifelong West Ham United fan, Dan Plummer, will feature on the playing shirts of the men’s, women’s and Academy teams as well as continuing to appear on both training wear sleeves.
LPR will also receive increased visibility across the West Ham United’s digital estate as one of its principal partners.
Since joining the club’s partner portfolio, Lilley Plummer Risks has become a pivotal member of West Ham United’s partnership network, supporting a range of club initiatives and activations designed to engage supporters, clients and business stakeholders through sharing their entrepreneurial spirit and east London roots.
Karim Virani, Interim Chief Executive Officer at West Ham United, said: “The commitment of Lilley Plummer Risks to West Ham United is testament to the shared values of both our organisations.
“Having worked together so successfully last season, it is pleasing to see them become our Official Sleeve Partner for the upcoming season.
“We look forward to continuing to work together to deliver exceptional value for both LPR and our fanbase in an authentic way.”
Dan Plummer, Managing Director at Lilley Plummer Risks, said: “West Ham United is a club with a passionate global fanbase and strong community values, making it an ideal partner for Lilley Plummer Risks.
“To see our brand featured on the club’s kit is a proud moment for everyone at Lilley Plummer and me personally, having supported this club for so long.
“This enhanced presence reflects our ambition as a business and our commitment to building long-term value through our association with West Ham United.”
Images: West Ham United
