What To Expect From SPORTBIZ EUROPE 2022

SPORTBIZ EUROPE, The Sports Business European Congress will take place in Barcelona between October 18 and 21.



The 4-day event will feature different activities including; conferences and panels, networking sessions, innovation showcases and field visits, gathering +400 onsite attendees and a +1000 global audience.


Day 1 will start with a Welcome Networking Cocktail at Hotel Pulitzer, in one of the best rooftops in Barcelona.


The iconic old brewery Estrella Damm will be the main meeting point for the attendees during Day 2 & 3, with key sector players sharing their knowledge through discussion panels, conferences and sessions.


Day 4 will be dedicated to Field Visits and Focused Workshops in special venues around Barcelona, such as RCD Espanyol Stadium, Barcelona Activa’s Cibernarium, and one more sports headquarter tbc soon.


Among the first confirmed speakers are: Katerina Tornari, New Partnerships at Fórmula 1, Roger Brosel, Head of Content and Programming at LaLiga; Thomas Glas, Marketing Director at FC Bayern; Marely Flores, Senior Women’s Tournament’s Manager at FIFA; Gustavo Arellano Jorge, Head of Commercial Development at FIBA; Andrés Galicia Schwarz, Head of Content Marketing at Bundesliga; Daniele Sano, Chief Business Officer at ATP Tour; Mariel Koerhuis, General Manager at Johan Cruyff Institute; Franco Segarra, Innovation Director at Valencia CF; Lalo García, Co-Founder Celtalab 1923 at RC Celta de Vigo; Félix Ortega, General Director at Barcelona Activa, Joern Schlimm, Senior Manager – Audit, Risk & Advisory at FIFA and many other experts already published.


The agenda will focus on six current core topics of the sports industry: Web3, Digital Transformation, Global Audiences, Innovation & Sportech, Inspiring Brands and Sports Management.


The congress, organised by Good Morning Sports, has the support of Johan Cruyff Institute as its official Learning Partner; Barcelona City Council (Ayuntamiento de Barcelona + Barcelona Activa) as Supporting Partners; WSC Sports and Dragon Rouge as Conference Partners; Air Europa as Official Airline and Renfe as Official Transport.


Programa de Atención al Deportista de Alto Nivel (PROAD) del Consejo Superior de Deportes (Spanish Sports Council), Asociación del Deporte Español (ADESP), Cambra de Barcelona, Turisme de Barcelona, AFYDAD (Spanish Sport Association), and Consulado de la República Argentina en Barcelona give Institutional Support, among others.


Estrella DAMM is the event’s Official Beer.


Attendees will be made up of the following profiles: executives from various clubs, associations and sports federations, managers and directors of global companies and brands, executives from sports companies (agencies, consulting, suppliers) specialized media organisations, entrepreneurs, academics and sports professionals in general.


Tickets on sale: Here


Organized by: Good Morning Sports





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