What Will The Fans Together's Investment In Sunderland Mean For The Club's Premier League Ambitions

Sunderland is a club that most Wearsider’s want to be a part of. Its trophy cabinet is not filled like Liverpool’s or the two Manchester clubs are, but the fans are always there to support the team. Therefore, it’s not a big surprise that the group Fans Together wants to invest in the club.



In recent years, the club has been trying to get back to where it strives to be, which is the English Premier League. However, this is no easy task and Sunderland needs a lot of resources to do it. But is the Fans Together group one of them?


Sunderland AFC History

Sunderland is one of the most historic and popular football clubs in England. There is debate as to whether the club was founded in 1879 or 1880, but one thing is certain. It was founded by a Scottish teacher, James Allan.


Sunderland is also known as The Black Cats. This famous nickname was officially introduced in 2000 after a public vote. There are numerous nicknames that have been used over the years, but this nickname has been the dominant one.


Of the 121 seasons in which Sunderland has participated in championships, 86 have been in the first category. After a season in League One, the third tier of English football, the club returned to the Championship with hopes of promotion to the Premier League.


With 5 championship trophies in their trophy cabinet, Sunderland is a strong team and there is hope to become champions once again. Well-known bookmakers such as BetUK football betting are usually the most informed regarding the latest developments in the teams’ performances, and Sunderland definitely holds their attention.


What is The Fans Together group?

Fans Together is actually a decentralised autonomous organisation (DAO), a group of people who have created a community to transfer ownership of professional clubs to fans. The ultimate goal of this organisation is to maintain ownership of specific sports teams and allow fans (token holders) to collaborate and vote on the fate of their clubs.


Can the Fans Together’s investment help Sunderland return to the Premier League?

The Fans Together is a fan-run cryptocurrency group that transfers the management and ownership of a football club to its fans. One of the professional football teams that this group wanted to invest in is Sunderland.


After a successful season in the EFL League One Championship, Sunderland is seeing its dream of returning to the Premier League come back to life. However, it will take more than capable players and a great head coach to make that happen.


That’s why an investment could help Sunderland AFC reach its goal easier and faster. Transferring new players who can take the club to the next level and making sure the team has everything it needs are two things that can make all the difference.


On the other hand, Sunderland has achieved promotion to the Championship and a change in the management team could cause problems and disagreements.


Do the fans agree with this investment?

Although Sunderland AFC is in talks with the organisation Fans Together, the majority of the club’s fans do not agree with this idea. This is reflected in numerous online and real-time protests.


Even on Fans Together’s Discord channel, many Sunderland fans have expressed their disbelief at the association’s investment in the club. If you take a look at the social media groups of Sunderland fans, you will notice that they disagree with this project.


The fans have always been the strongest force in Sunderland and have stood by the team through all the difficult years. Therefore, they have won the right to be more suspicious and make the owners listen to their opinion about this project before making a decision.


What happened eventually?

The Fans Together organisation announced their talks with Sunderland on June 19. After only 3 days they announced that they will not claim the 39% from Sunderland AFC, although they are at an advanced stage.


As the team revealed, Kyril Louis-Dreyfus, who owned 41%, bought 10% more and became the main owner of Sunderland AFC. In addition, Juan Sartori has increased his shares to 30%.


So, after this little adventure, Sunderland remains in the hands of its trusted owners. The team has laid the foundation and, with the help of the leadership group, is ready to make the difference in the upcoming championship.


Finally, fans can be sure that nothing will change in the team and there are not many things that can affect the motivation of the club. So get ready to make history and support the team in its way for the return to the Premier League.


Wrap up

Sunderland AFC is one of the most prestigious football clubs in England and is likely to reach the Premier League in the next few years. The investment of Fans Together may not become a deal, but this club has numerous sources to build a powerful team. The only thing we have to wait and see is how many years will pass before we see Sunderland fans celebrating Premier League goals at the Stadium of Light.





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