Today the Sports Technology Awards (STAs), in conjunction with presenting partner, Sportradar, revealed the winners of the inaugural 2018 STA Start Up Awards (StartUps).
The line-up of victors featured new businesses representing all aspects of the sector and deemed the ‘ones to watch’.
The StartUps, which attracts entries from around the world, was judged by a panel of 23 industry-leaders including former NFL Kicker and Starters co-founder John Potter, MD for Microsoft Startups, Warwick Hill, and Sports Connect Africa CEO, Cynthia Mumbo.
The categories and winners are:
Best Startup App Company – Find a Player
Best in Coaching, Athlete Performance and Welfare – ATO-GEAR
Best Equipment and Apparel – Morpher Flat-folding Helmet
Best Web, Digital or Integrated Platform – ATO-GEAR
Best Broadcast and Emerging Media – Metaliquid
Best Fan Engagement – Spalk.TV
Best Sport Commerce – SeatServe
Best in eSports – Drone Racing League
Best Participation – Kinetic Insight Ltd
Best Wearable – REFSIX
Best in Gaming and Betting – PROOF OF TOSS
Best in Fantasy Sports – Sport Whispers
Rebecca Hopkins, CEO of the Awards said ‘We started this initiative because the Start Up category of the Sports Technology Awards was always very oversubscribed, suggesting that there was a clear opportunity to service this sector of the industry better.
“The system of judging we use has become recognized as an international mark of excellence within the industry so we hope that the companies who have been successful here today will go onto become major players within sports.’
Alex Inglot, Sportradar’s Commercial Director, added: “Sportradar was delighted to have the opportunity to work with the STA StartUps as this enables us to deepen our link with innovative technology.
“Technology is at the heart of everything we do as a business so we wanted the chance to demonstrate this as well as showcase our ongoing support of young businesses and entrepreneurs.”