Betting exchange brand becomes principal partner of Sunderland AFC.
Sunderland AFC has announced betting exchange brand BETDAQ is its new principal partner.
The agreement will see the BETDAQ name emblazoned across the Black Cats’ home and away shirts and BETDAQ will utilise the partnership to offer Sunderland fans engaging online content, special offers and exclusive behind-the-scenes access to their football club.
Sunderland AFC’s managing director, Tony Davison, said: “We are delighted to welcome BETDAQ to our Sunderland family. From day one, they have demonstrated a real enthusiasm and desire to work with the club. To partner with a company that understands our values and who we are is very important to us.
“Our partnership will be cemented with the reveal of the new home and away kits next week and we very much look forward to working closely with BETDAQ over the coming months.”
Tom Sloanes, commercial director at BETDAQ and life-long Sunderland fan, said: “Opportunities to partner with a football club the size of Sunderland AFC rarely come along, so we had no hesitation to act when it became a possibility.
“As a fan, I can see that there is so much positivity around the club at the moment and it’s great to be part of that. This partnership provides us with the perfect opportunity to further enhance our growing sports portfolio and we look forward to playing our part in what we all hope will be a great season for Sunderland AFC.”
Image, left to right: Tom Sloanes, commercial director, BETDAQ and Tony Davison, managing director, Sunderland AFC.