The partnership with the blockchain platform will allow fans worldwide to interact in innovative ways through the "Juventus Official Fan Token".

Italian champions Juventus have announced an innovative multi-year strategic global partnership with blockchain-based fan engagement platform Socios.com, with plans to launch the “Juventus Official Fan Token” to their global fan base.

With more than 340 million Bianconeri supporters worldwide, as well as a global, digital fan base that exceeds 60 million across social media platforms, the launch of the “Juventus Official Fan Token” will evolve the club’s global fan engagement strategy and help to expand its global audience by bringing fans closer together.

The “Juventus Official Fan Token” will allow the club’s fans across the world to interact through a mobile voting and polling platform that will allow supporters’ voices to be heard, and create a personal connection between the club and its fans. Supporters will have the chance to purchase “Juventus Official Fan Tokens” through an innovative scheme known as a Fan Token Offering (FTO).

Socios.com aim to release the “Juventus Official Fan Token” as early as the first quarter of 2019.

Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus said: “Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe that we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”

Alexandre Dreyfus, CEO & Founder of Socios.com added: “As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer.”

The “Juventus Official Fan Token” will only be available through Socios.com, and will be tradeable against the platform’s native token, $CHZ.