Santiago Bernabéu stadium’s presidential box today hosted the presentation of the global sponsorship agreement between Real Madrid and Nivea Men.

“It has been a strategic, loyal and successful alliance of which we are totally satisfied and of which we are very proud. With Nivea Men we have shared all the successes of the previous years. Thank you very much for your trust, loyalty and for choosing Real Madrid as part of your identity”.
 

The partnership will see Real Madrid and Nivea work in over 70 territories across the globe.

Stefan F. Heidenreich, CEO of Beiersdorf group expressed his satisfaction: “This agreement will be for more than 70 countries around the world. Four years ago we signed a sponsorship agreement in Spain, which was extended to more countries. During this time, Nivea Men and Real Madrid have played the perfect game”.
 

Member of the Executive Committee for Europe of Beiersdorf, Thomas Ingelfinger, added: “Today we begin a new chapter in this story that began four years ago. We have enjoyed a successful partnership that has evolved to make Nivea Men a global sponsor of Real Madrid.” 

Image: Real Madrid