Airbnb Teams Up With LaLiga To Bring Fans Closer To The Game And Culture Of Spain
Airbnb has officially joined LaLiga as a sponsor in Spain, forging a partnership that merges the thrill of football with the warmth of local hospitality. Over multiple seasons, the collaboration will connect fans to more than 800 matches per tournament while offering them the chance to experience the unique charm of Airbnb hosts in each city.
Beyond simply attending games, supporters will be able to immerse themselves in authentic Spanish culture, creating unforgettable travel experiences that turn every match into a celebration of community and football.
“We are thrilled to join LaLiga, a league that embodies the passion and spirit of Spanish football,” said Jaime Rodríguez de Santiago, Managing Director of Airbnb Marketing Services, SL. “Football brings people together, and so does travel. This partnership allows fans to enjoy the matches while exploring Spain’s cultural richness and discovering unique destinations through Airbnb hospitality.”
Jorge de la Vega, Managing Director of Business at LaLiga, added: “Football is experienced not just on the pitch, but through the journeys that surround it. Working with Airbnb allows us to connect with fans on a deeper level, helping them feel at home wherever they go to support their team.”
Fans can expect to see the Airbnb brand featured during matches, alongside initiatives designed to create memorable experiences rooted in the sport, its players, and the communities that support them. For LaLiga supporters, this partnership promises more than just football—it’s a way to live the game fully, on and off the pitch.
Image: LaLiga.com
