Arsenal announces new branded content partnership with National Geographic Partners.

Running until 2021, the partnership will create new storytelling content to highlight the tourism opportunities that the Premier League club’s official partner, Visit Rwanda has to offer.


The creation of these stories will utilise National Geographic’s world-class photographic and storytelling capabilities to tell the unique story of Rwanda to National Geographic’s audience around the world, which will be available to enjoy on the National Geographic digital and social travel platforms.


World-renowned photographer Charlie Hamilton James and travel writer Heather Greenwood Davies visited Rwanda in February, to create captivating stories and images for this new campaign.


The National Geographic explorers travelled from Kigali’s bustling Kimiroko market to the evergreen Nyungwe National Park, one of the oldest protected mountain rainforests in Africa, to showcase the diversity of environments and present the tourism opportunities that Visit Rwanda has to offer.


“We are extremely excited to work with National Geographic Partners to showcase the unique opportunities that Rwanda has to offer,” commented Arsenal Commercial Director Peter Silverstone.


“For over 130 years, National Geographic has been inspiring millions of people all over the world through groundbreaking storytelling from the best and brightest scientists, explorers and photographers. This new partnership will provide the perfect platform to share Rwanda’s story, and the incredible experiences the country offers.”


Chief Tourism Officer of the Rwanda Development Board, Belise Kariza, also commented: “Rwanda is one of the most beautiful countries in the world and we are excited about sharing our story and rich natural heritage with the global National Geographic community.


“The Visit Rwanda partnership with Arsenal Football Club and the creation of this new platform will inspire more travellers and adventurers to look to Rwanda as their top travel destination. We look forward to welcoming them.”


Image: National Geographic/Charlie Hamilton James