Bolton Wanderers Renew Ticketmaster Sport Partnership With Launch Of Virtual Venue
Bolton Wanderers has extended its long-standing partnership with Ticketmaster Sport as the club’s Official Ticketing Technology Partner for a further five years.
The partnership will also see the launch of Virtual Venue – an immersive 3D ticketing map that will enhance fan experience when purchasing tickets through the football club.
The Toughsheet Community Stadium will be brought to life on fans’ ticketing journey, presenting immersive views from every seat available for purchase. This technology allows supporters to digitally visualise the Toughsheet on any device, providing a life-like view and making the process of buying tickets even more seamless.
Using Ticketmaster technology, Virtual Venue allows fans to compare seats before making their purchase, giving Wanderers fans a clear vision of their matchday experience before stepping foot inside the Toughsheet on matchday.
Virtual Venue will also be available to Wanderers supporters when Season Tickets for the 2025/26 campaign go on sale in the coming weeks.
As a global leader in ticketing technology, Ticketmaster Sport have continually worked with the club for a number of years to enhance the experience of purchasing tickets online, via phone lines and in person at the Ticket Office.
Commenting on the ongoing relationship and Virtual Venue, Bolton Wanderers’ Head of Ticketing, Daniel Scott, said: “We are delighted to be extending our long-standing partnership with Ticketmaster Sport.
“We have seen sales increase across all ticketing and membership products to produce record numbers in attendances and commercial growth in recent years and the support provided by the team at Ticketmaster Sport to help us achieve our targets cannot be understated.
“We are continually looking at ways in which we can enhance the supporter experience when interacting with the football club and Virtual Venue is another step in the right experience.
“Offering a view of every seat inside the Toughsheet Community Stadium at the point of purchase allows for a more personalised experience for Wanderers supporters – giving supporters the chance to pick their perfect spot with confidence and knowledge.
“The ticketing department at Bolton Wanderers is fully committed to making the online ticket purchase experience as user friendly as possible and we’re looking forward to working with Ticketmaster Sport to achieve our shared commitment to future technology innovation and a best-in-class experience that will benefit the club and our supporters.”
Chris Gratton, Managing Director of Ticketmaster Sport, added: “Extending with Bolton Wanderers for the long-haul shows how committed we both are to innovation and the fans.
“As our partnership grows, Bolton supporters can enjoy the benefits of our market-leading digital ticketing solutions.”