Brentford FC Launches ‘Gen10’ Commitment To Affordable Football
Brentford FC has announced Gen10, a new initiative to keep football affordable for the next generation of fans.
For the rest of this season, travelling junior fans* will pay no more than £10 to watch Brentford in the Premier League – whether that is youngsters supporting the Bees on the road, or under 18 away fans travelling to watch their team face Brentford at the Gtech Community Stadium.
Under the Gen10 initiative, Brentford FC will subsidise the cost of junior away tickets at Premier League matches where the host club charges more than £10, to help reduce the overall cost of supporting the Bees on the road.
The club will also reduce league ticket prices at the Gtech Community Stadium to £10 for all visiting under 18s. Currently tickets can cost as much as £25 at away matches in the Premier League for under 18s.
Jon Varney, Brentford FC chief executive, said of the initiative: “Gen10 is a statement of intent. We’re putting young fans first to ensure they can watch their team on the road by keeping football affordable and accessible.
“Clubs have the power to make the game more affordable for everyone and to challenge rising costs for supporters and we want to play our part. We hope other clubs follow this initiative.
“Gen10 is part of Brentford’s long-term vision and is just one way we are supporting our fans away from home.
“We also remain one of the most affordable places for our home fans to enjoy Premier League football with season ticket prices frozen for the 2025/26 season.”
Images: Brentford FC
