Cif Teams Up With Cole Palmer for New Re-Kicks Initiative

Cif is helping to inspire on-pitch confidence in young people through the restoration and recirculation of pre-loved football boots and create new opportunities for the next generation of players. 

The ‘Re-Kicks’ initiative is fronted by one of England football’s brightest stars: Cole Palmer. Growing up in one of Manchester’s most deprived areas, Palmer wants to help alleviate the various challenges faced by budding players and inspire them to fall in love with the beautiful game. 

Cif is helping more young players take to the pitch with ten charity organisations linked to SPFL, EFL and Premier League football clubs opening their doors and providing collection points, where supporters are encouraged to drop-off their old boots or order a pre-paid postage bag from the Cif website.

Following a deep and effective cleaning from Cif Cream, the revamped boots will be ready for their new owners just in time for the 2024/25 footy season. 

Cole Palmer, Chelsea and England footballer, says: “Growing up I saw how the cost to play football was a big problem for families and in some cases, not a reality.

“That’s why the Re-Kicks initiative is so important to me. By helping to keep young people involved in the sport, I hope to inspire them to keep chasing their dreams on and off the pitch.” 

Dwight Barnett, Lead Project Coordinator at St Matthew’s project, says: “It’s incredibly important to allow young people to realise their potential, the Re-Kicks initiative will help foster this and provide more opportunities for the kids to be on the starting line-up for their dreams.” 

By enlisting the support of professional football clubs, their charity arms, and non-profit organisations, such as the St Matthew’s Project and Street Soccer Scotland, the initiative will tap into their various networks to identify those that are most in need.

Take a closer look at how Re-Kicks will affect change directly for young people in the video here.