EFL & Carabao Extend Partnership
The EFL and Carabao have announced a further two-year extension to their partnership that will see the energy drinks brand remain Title Sponsor of the Carabao Cup until 2024.
Thai-based company’s partnership with the EFL began in 2017, has provided the EFL with a platform to develop the competition’s presence across the globe.
Last season’s Carabao Cup matches were broadcast in 181 territories with a cumulative global audience of 103.4million – a figure that has increased by 32% since the 2019/20 season.
The Carabao Cup continues to form an important part of the English football landscape and through sponsorship, broadcast and gate receipts provides vital income to EFL Clubs.
Speaking of the partnership, EFL Chief Commercial Officer Ben Wright, said: “We are incredibly pleased to extend the EFL’s partnership with Carabao, it is a title sponsorship that has been hugely successful for both parties and highlights the strength of the competition both domestically and internationally.
“I’d like to thank Carabao for their continued support of the competition, especially throughout the pandemic. We’re looking forward to another action-packed season of Carabao Cup football with supporters back watching the action unfold.”
David Butcher, Managing Director of Carabao UK&I, added: “As we move into our fifth season of the Carabao Cup, we’re absolutely delighted to have renewed our title sponsorship for a further two years.
“The competition has been a fantastic asset for the brand, giving us the opportunity to grow our customer base in the UK, at the same time raising awareness for Carabao among football fans all over the world.”