Real Madrid and Barcelona meet on Saturday 23 December with potential viewing figures of 650 million for a clash that will be broadcast live in 182 countries
Set for a 13:00 CET kick-off on Saturday 23 December, the first meeting between Real Madrid and FC Barcelona of the 2017/18 LaLiga Santander season, will allow fans across Asia to watch El Clasico at prime time.
The first Clasico of the campaign is expected to break records that only a select few sporting events in the world can compete for. The fixture will be broadcast live in 182 countries, with potential viewing figures of 650 million, reinforcing its international magnitude.
“With more than 2.5 billion viewers around the world last season, LaLiga clearly is a competition with a global following,” said LaLiga president Javier Tebas. “Every weekend LaLiga provides hours of excitement and entertainment to fans. El Clasico always lives up to its name as one of the biggest and most-watched matchups in our competition.”
LaLiga is preparing events to bring El Clasico even closer to local fans in seven countries: China, India, Indonesia, Japan, Vietnam, South Korea and Kenya.
Each of the seven events on Saturday 23 December will be graced by a LaLiga ambassador each speaking to local media outlets, interact with supporters and participating in various specially prepared activities aimed at the international expansion of LaLiga and all its competing clubs.
However, the excitement of #ElClasico, will last longer than 90 minutes and will also be played out on LaLiga’s digital platforms, where last season over 2 billion impressions and engagement figures of up to 30 million reactions, from likes to comments and shares were generated.
The matchday proceedings will include live pre-match entertainment that will begin two hours prior to kick-off, as well as all the reaction from the key figures in the game and live coverage of both coaches’ press conferences. Everything is in place to create a unique experience that will allow LaLiga fans to savour #ElClasico in the best way possible through social media.