Everton Reports Record Average Attendance At Hill Dickinson Stadium

Everton has reported a club record average attendance of 52,121 during its first season at Hill Dickinson Stadium, as the club continues to review ticketing, access and supporter feedback following its move from Goodison Park.

In an update to supporters, Andrew Middleton, Everton’s President of Business Operations, reflected on what he described as a landmark campaign for the club, outlining key data around Season Ticket Membership, match-by-match attendance, ballots, resale, transfers and away ticketing.

The club said the move to a larger stadium had allowed more fans to attend matches, with a 68% increase in the number of individual supporters able to attend at least one fixture at Hill Dickinson Stadium compared with the final season at Goodison Park.

The average attendance of 52,121 also surpassed the previous club record of 49,531, set during Everton’s 1969/70 title-winning campaign.

Middleton said supporters had played a major role in helping the new stadium feel like home, with the club continuing to gather feedback from surveys, fan groups and supporters’ organisations, including the Fan Advisory Board, Fans’ Forum, Supporters’ Club Committee and Everton Disabled Supporters’ Association.

For the 2025/26 season, Everton had 32,347 Season Ticket Members, alongside 2,807 Club View Members and 4,139 Premium Seasonal Members. As the club’s 2026/27 renewal campaign comes to a close, the Season Ticket renewal rate stands at just over 97%, which the club said is ahead of the levels typically achieved at Goodison Park.

Everton also reported that supporters are attending more frequently. In the final season at Goodison Park, around one in four Members who purchased match tickets attended three games or more. At Hill Dickinson Stadium, that figure increased to around half of match-by-match Members attending three or more games.

The club said its ballot system had helped create fairer access to tickets. Across the season, 28,521 individuals entered ballots, with Members entering between four and five ballots on average and being successful between three and four times. Everton said this represented an average success rate of just under 80%.

Everton’s official resale and ticket transfer platforms have also seen significant use during the first season at the new stadium. A total of 21,896 non-Premium match tickets were resold via the official resale platform, equating to around 1,150 tickets per game, while 51,301 Season Tickets were transferred, around 2,700 per match.

The club also reiterated its firm approach to ticket touting and the use of unauthorised third-party platforms. Everton said it actively monitors suspicious activity, including the use of bots, unusual purchasing patterns and resale through unofficial channels. In recent years, more than 18,500 bot or known tout accounts have been removed from the club’s ticketing systems.

Measures introduced to protect supporters include the move to fully digital tickets, the removal of print-at-home options, enhanced ticket transfer processes, the home ticket ballot, and official resale and transfer platforms.

Everton also addressed discussion around empty seats at some fixtures, noting that resale performance is strongest when seats are listed more than two weeks before a match. The club said weekend tickets listed 16 to 25 days in advance regularly achieved conversion rates of 75% to 90% or higher, while tickets listed more than two weeks in advance are around three times more likely to sell than those listed on matchday.

Across the season, more than 3,600 seats were listed on matchday itself, when many supporters may already have made alternative plans.

The club also confirmed that its partnership with Seat Unique had performed strongly in its first season, with nearly 95% occupancy across its Premium seats.

Looking ahead to next season, Everton will refine the Family Area after finding the original area was larger than required for the level of specific demand. During 2025/26, fewer than half of Family Area seats were held by Season Ticket Members, with remaining seats sold via ballot on a match-by-match basis with eligibility criteria. The club said the refined Family Area will better match demand while maintaining a dedicated space for families who prefer that environment.

Away support also remained strong, with 50,624 away tickets sold across the season, an average of 2,664 tickets per game, purchased by 3,339 individual supporters who met eligibility criteria.

Everton also said it is continuing to prepare supporters for the wider move towards digital ticketing across the Premier League. Digital away tickets have already been used for some fixtures, but from the 2026/27 season digital ticketing will become a mandatory requirement for all existing Premier League clubs.

At Hill Dickinson Stadium, visiting clubs took the full allocation for all but one fixture, with a 94% average admittance rate.

Following supporter feedback, Everton confirmed that Ticket Transfer will be available for home cup matches from next season. If a Season Ticket Member purchases their cup ticket but is later unable to attend, they will be able to forward it to any Forever Blue or Forever Blue+ Member. Once the fixture has been played, the match credit will be applied to the recipient of the ticket.

Middleton said the club remains committed to listening, learning and improving as it continues to shape the matchday experience at Hill Dickinson Stadium.

He added: “Ticketing will always be a key focus for us because we know how much it matters to supporters. The move to Hill Dickinson Stadium has created new opportunities, as well as new habits and new challenges as everyone continues to adjust to a different stadium and matchday experience.”