Expedia Group Extends UEFA Champions League Partnership
UEFA has announced that Expedia Group has signed two new deals that will see the full-service online travel brand become a provider of the Expedia® Live travel hub in Europe and a regional partner in the United States.
Through Expedia® Live, fans in the United Kingdom, Germany and France will have the opportunity to book accommodation, when planning to visit cities during away matches, and have access to city guides and expert advice regarding the best sites to explore.
In addition to regional sponsorship assets, Expedia Group will receive global supplier and licensing rights from the start of the knockout stages of this year’s competition on 14 February until the end of the 2023/24 UEFA Champions League season.
Commenting on the renewal, Guy-Laurent Epstein, UEFA marketing director, said: “We are very pleased that Expedia Group has chosen to extend its involvement with UEFA’s flagship club competition with these two exciting deals.
“The Expedia Group has been a committed UEFA partner since 2018, and we are sure that these new ventures will help fans to follow the world’s greatest club competition even more closely.”
Expedia’s Michele Rousseau, Senior Vice President, Global Brands, added: “We know that the away match experience begins as soon as you start travelling.
“Extending our successful partnership with UEFA Champions League allows us to enrich the football experience for even more fans as they travel to support their teams.
