fcbusiness Partners With The Business End
fcbusiness is delighted to announce a partnership with The Business End, an event to be held at The Den in Millwall, London.
Titled Let’s Get Engaged, the event held 16 September and hosted by Football Black Book, has one mission: to transform fan connection in football.
At The Den, home of Millwall Football Club, The Business End: Let’s Get Engaged will unite over 200 senior decision-makers responsible for shaping how clubs and organisations attract, grow and retain their fanbases.
From Premier League clubs to international federations, challenger brands to technology innovators, this is where football’s engagement ecosystem meets.
Through real-world case studies, data-led insight and open discussion, delegates will explore how engagement drives revenue, loyalty and long-term brand growth.
From matchday experience and digital transformation to global audience development and next-generation content strategy, the event will focus on practice and scalable solutions that deliver measurable impact in an increasingly competitive fan landscape.
Speaking of the partnership, fcbusiness Editor, Aaron Gourley, said: “We are delighted to partner with The Business End for this event which will turn the spotlight on fan engagement.
“Fans are the heartbeat of the game and clubs are forever looking at ways to better engage with them whilst drawing in new partnerships that enhance those connections.
“By bringing together leading experts the event will help attendees learn more about the latest industry insights in this area.”
Patrick McCreanor, Founder & CEO, Football Black Book, added: “We’re delighted to be partnering with fcbusiness, a publication that has consistently championed innovation and commercial excellence across the football industry.
“Their audience mirrors exactly the calibre of people we’re bringing together at The Business End: Let’s Get Engaged, senior decision-makers who are passionate about driving the game forward.
“We’re looking forward to working closely with the fcbusiness team to spark meaningful conversations around fan engagement and help establish this event as the industry’s leading forum dedicated to one of football’s most important commercial priorities.”
About The Business End: Let’s Get Engaged
Delegates can expect a full day of high-level insight, networking and practical discussion centred on the future of football fan engagement. Featuring six expert-led panel sessions, more than 150 senior industry professionals from clubs, leagues, federations, broadcasters, brands and technology companies, the event will explore topics including digital transformation, CRM, loyalty, content strategy, creator partnerships, data, matchday experience and commercial growth. Alongside a fully catered networking lunch and closing drinks reception, the day is designed to create genuine business connections, share best practice and leave attendees with actionable ideas they can take back to their organisations.
To find out more or to book tickets visit The Business End
