Huddersfield Town Reveal New Front Of Shirt Sponsor
Huddersfield Town announce a new principal partnership with global casual footwear brand HEYDUDE, which will feature as front of shirt sponsor for the next three seasons.
The international footwear brand come on board as the front of shirt sponsor for at least the next three seasons, with Town’s Men’s and Women’s teams wearing the HEYDUDE logo across their shirts for the duration of the agreement.
HEYDUDE, initially founded in Italy in 2008 and now a part of Crocs Inc., is well known for its quality, casual footwear.
Huddersfield Town Chief Executive Officer, Jake Edwards, commented: “As one of the fastest growing casual footwear brands in the United States, HEYDUDE has a rapidly growing consumer fanbase who – much like Huddersfield Town supporters – are deeply passionate and pride themselves on being part of a shared community with aligned values and purpose.
“This partnership with our club is an important milestone for the brand as it looks to expand HEYDUDE Country internationally, with dedicated focus in the UK.”
Michael Anthes, Senior Vice President & General Manager International, HEYDUDE said: “We are thrilled to join forces with Huddersfield Town Football Club as their Principal Partner.
“This is a fantastic opportunity for us to launch the HEYDUDE brand into the UK market, as we have seen how the club shares our dedication to fandom and community, as well as growth and franchise expansion.”
Huddersfield Town Chief Revenue Officer, Paul Reeves, added: “We set out at the start of the year to continuously develop our commercial reach and work with global brands.
“As a result of our connections to the United States, we are extremely proud to be able to announce this innovative new partnership with HEYDUDE, who are a fast growing and vibrant business that appeal to a family audience and provide a wide range of footwear for men, women and children.
“Their long-term commitment demonstrates their confidence in our ambitions to progress the football club both on and off the pitch.”
The partnership will be officially launched later in June when they reveal their new 25/26 Castore kit, as the club celebrates the 100-year Thrice Champions anniversary of winning three top-flight consecutive league titles.
Image: Huddersfield Town
