LaLiga Tech Introduces New Suite Of Technology Solutions

LaLiga Tech marked its official launch today by revealing the range of technology solutions it can offer to the global sports and entertainment industry, while also confirming new agreements with World Padel Tour and communications specialists Millicom.



LaLiga Tech is the world’s first company to combine the experience of an international sporting organisation with deep technical expertise. Through a team of over 140 specialists that have designed solutions for LaLiga over the past seven years, it is now offering these solutions commercially to help accelerate the digital transformation of the industry.


Available as managed services via the cloud, LaLiga Tech solutions are used to create new direct-to-consumer channels, enhance and protect content with real-time data and digitise key management processes. All solutions are interconnected under a single data-based ecosystem, delivering new insights that can be used to drive wider growth across the organisation.


Speaking at the launch today, Miguel Ángel Leal, CEO of LaLiga Tech, said: “Sports and entertainment has an enormous opportunity to build on its emotional connection with fans by taking a data-led approach to understand fan behaviours and design modern, engaging and profitable experiences.


“Our products have been specifically created for the sector and are supported by the human resources that have turned LaLiga into a digital leader over recent years.”


The LaLiga Tech offering

LaLiga Tech solutions are available under three principal areas:


Fan engagement

To help adjust to the digital behaviours of a global fanbase, LaLiga Tech offers solutions for:


Launching a proprietary OTT streaming platform, including business intelligence tools to analyse viewing patterns

Creating and managing multi-channel fan engagement campaigns, building a 360° picture of how fans interact with all digital properties

Building competition apps and web platforms, including fantasy gaming to engage a global fanbase

Enabling digital venue access with personalised in-venue experiences


Content enhancement

Incorporating real-time data to deliver new insights, LaLiga Tech’s content enhancement offering includes:


Mediacoach: the real-time match data platform generating advanced in-play statistics for use by coaching teams and broadcast partners

Content Protection: the LaLiga Tech subsidiary providing global monitoring software and analysis to instantly detect and remove illegal content, be it audiovisual piracy or brand counterfeiting.

Content Integrity: the software that tracks real-time data from the world’s major betting markets and analyses patterns around sporting events to detect any irregularity.


Competition management

LaLiga Tech competition management solutions bring data analytics to the heart of any organisation through the following:


Customised data dashboards that visualise performance of any platform across the digital ecosystem in real-time.

Custom applications that digitise key competition processes, including artificial intelligence tools for optimised match calendars, digital platforms to upload team or kit selections and resources for centrally managing financial processes.

Connected by a single data-based ecosystem, all solutions can be interconnected and integrated into existing environments, allowing for modular and scalable deployment for customers of all sizes.


More information can be found via