Manchester United Names Betway As Official Principal Partner

Manchester United has announced a new multi-year partnership with Betway, making the online sports betting and gaming brand the club’s Official Principal Partner.

The agreement will see Betway become Manchester United’s Official Training Kit Partner, with branding featured across the men’s and women’s first-team training apparel. The partnership will also include prominent visibility around Old Trafford and the Progress with Unity Stadium, alongside extensive digital and fan engagement opportunities.

The deal brings together two globally recognised brands, with Manchester United highlighting Betway’s international presence and long-standing involvement in sport as key factors behind the agreement.

Marc Armstrong, Chief Business Officer at Manchester United, said: “We are delighted to welcome Betway as our Official Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.”

Anthony Werkman, Chief Executive Officer of Betway, added: “Partnering with Manchester United, one of the biggest and most followed sporting institutions in the world, is a hugely exciting milestone for Betway. We look forward to creating engaging experiences for fans while supporting the club’s continued ambitions on and off the pitch.”

The partnership further strengthens Manchester United’s commercial portfolio ahead of the new season and follows the club’s continued focus on attracting global partners across multiple sectors. Betway will leverage the relationship to increase its international brand visibility while engaging with United’s worldwide supporter base through a range of marketing initiatives.