PepsiCo Renews UEFA Women’s Football Sponsorship To 2030
UEFA and PepsiCo have renewed their partnership that will see PepsiCo’s most iconic brands continue to be a prominent presence in stadiums and communities as a UEFA Women’s Football sponsor until 2030.
The agreement includes the UEFA Women’s Champions League from the 2025/26 season, which will see the introduction of a league phase format, until 2029/30, as well as UEFA Women’s EURO 2029. PepsiCo is the first partner to reaffirm its commitment for the 2025-2030 commercial cycle.
As part of the agreement, Pepsi will extend its Kick Off Show to both the UEFA Women’s Champions League final from the 2025/26 season, and the Women’s EURO 2029 final.
The brand will also continue to support UEFA’s elite referee programme while maintaining a strong sideline presence at UEFA Women’s Champions League and UEFA Women’s EURO matches.
Guy-Laurent Epstein, UEFA Marketing Director, said: “As women’s football continues to reach new heights, we’re delighted to extend our fruitful partnership with PepsiCo and its iconic brands, Lay’s and Gatorade.
“PepsiCo’s longstanding commitment to growing the game aligns seamlessly with UEFA’s new Women’s Football Strategy — driving investment, visibility and growth at all levels of the football pyramid. Together, we will continue to elevate the women’s game, inspiring the next generation of players and fans alike.”
Adam Warner, Vice President Global Sports & Entertainment Partnerships at PepsiCo, added: “Football is a global passion, and PepsiCo is uniquely positioned to continue creating unexpected moments that inspire fans and drive commercial success.
“This renewal, alongside the prestige of the UEFA Women’s Champions League, will expand the reach and impact of the game, driving its continued growth on the world stage.”
The agreement will also see PepsiCo sponsor the UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.
