The Football Business Awards has announced the 2017 finalists and the categories have seen ever rising quality and represent all aspects of the game from rising stars to established forces.


Over 25 teams from across the divisions are shortlisted including; Premier League Champions, Chelsea FC; newly promoted Brighton & Hove Albion, Manchester City, Liverpool, Everton, Arsenal and FC Barcelona.


As always, the awards recognise both the business units within football clubs responsible for commercial success and off pitch activity alongside those professional services and businesses dedicated to supporting clubs and the game itself.


Simon Burton, Founder of the Football Business Awards, said: “The calibre of entries for this year’s Football Business Awards has been fantastic and we’re delighted to announce the finalists.


“Now in the sixth year, The Football Business Awards celebrates those behind the scenes; those shaping successes off the pitch. We can’t wait to see who the winners are at Awards Ceremony.”


The finalists are:


Best Professional Service Business Serving Football

–       Coutts

–       KSS

–       Pinsent Masons

–       Smith & Williamson

–       Verisona Law


Best Club Marketing Initiative – Premier League

–       Everton FC

–       Liverpool FC

–       Southampton FC

–       Swansea City FC

–       Tottenham Hotspur FC

–       West Ham United FC


Best Club Marketing Initiative – non Premier League

–       Aston Villa FC

–       Brentford FC

–       Brighton & Hove Albion FC

–       Huddersfield Town FC

–       St Johnstone FC

–       Wolverhampton Wanderers FC

–       Wycombe Wanderers FC


Agency of the Year

–       Designwerk

–       Octagon

–       Reading Room

–       Seven League

–       Sportquake

–       WePlay


Best Business Serving Football – up to £2m turnover

–       All In Translations

–       ESF Events

–       Oaks Consultancy

–       Piglets Pantry

–       Sport Structures

–       Sporting Memories Network

–       Winners FDD


Best Business Serving Football – over £2m turnover


–       Arena Seating

–       Levy UK

–       Portview Fit-Out

–       Reading Room

–       St. George’s Park

–       STATSports Group

–       StreamAMG


Best Football Club Hospitality

–       Arsenal FC

–       Chelsea FC

–       Middlesbrough FC

–       Club Wembley One Twenty (submitted by Portview Fit-Out)

–       St Johnstone FC


Best Use of Technology in Football (non club specific)

– & Supponor

–       ATPI Sports events

–       OptaPro (Perform Group)

–       Sportswik

–       STATSports Group

–       StreamAMG


Best Use of Technology in a Football Club

–       Aston Villa FC

–       Derby County FC with NewTek

–       Hull City Tigers

–       Leicester City FC with Seven League

–       Manchester City FC

Innovation Award

– & Supponor

–       Emirates FA Cup Story

–       Everton FC

–       Huddersfield Town FC
Rangers FC

–       Sport Structures


Best Football Community Scheme

–       Albion in the Community (Brighton & Hove Albion FC)

–       Burnley FC in the Community

–       Everton in the Community

–       Fulham FC Foundation

–       Manchester City FC

–       Watford Football Club’s Community Sports and Education Trust


Best Corporate Social Responsibility Scheme

–       Burnley FC in the Community 

–       Everton in the Community 

–       Liverpool FC 

–       Swansea City AFC

–       The Football Foundation


Best Non-match Day use of Venue

–       Anfield

–       Emirates Stadium

–       Manchester City FC – City Football Academy

–       Stamford Bridge

–       West Ham United FC


Best Fan Engagement by Club

–       Arsenal FC

–       Leyton Orient FC and Kick it Out

–       Liverpool FC

–       Manchester City FC

–       Rangers FC

–       Sunderland AFC

–       Tottenham Hotspur FC


Sponsorship Deal / Partnership of the Year

–       Avon & Liverpool Ladies FC

–       Beko & FC Barcelona

–       Beststars and Leicester City FC

–       Marathonbet & Hibernian FC

–       Virgin Media & The Football Supporters’ Federation


Best Brand Activation Involving Football

–       Betsafe and Manchester City FC

–       Betstars and Leicester City FC

–       SportPesa and Everton FC

–       SportPesa and Hull City

–       Manning Gottlieb OMD for Virgin Media

–       NIVEA MEN and Liverpool FC

–       Reflect Digital

–       WallJAM


This year, the Football Business Awards ceremony will take place at Tobacco Dock on 2 November.


The 2016 Awards saw the likes of Brighton & Hove Albion, Arsenal, Manchester City, Cardiff City Everton, Middlesbrough and Sunderland be recognised across a number of categories, with Mark Caitlin of Portsmouth FC winning fcbusiness Football CEO of the Year and Jimmy Armfield CBE receiving the illustrious Global Football Ambassador award.


For a full list of judges, categories and for further details, visit