Torino Welcomes Red Bull In Official Energy Drink Partnership

Torino Football Club has signed a new partnership with Red Bull.

The new partnership sees Red Bull, the leading energy drink brand, become Torino Football Club’s Official Energy Drink Partner for the 2024/25 season.

The partnership will see Red Bull engagement at the Stadio Olimpico Grande Torino.

During home matches, Red Bull will charge the team with its Energy Entrance before entering the field for the warmup and during the Energy Breaks in the hottest matches of the season.

The collaboration with Torino FC is the first ever in Serie A for Red Bull, whose connection with sports includes investments and involvement not only in Formula 1 and MotoGP, but also surfing, winter sports, music and gaming.

Red Bull have been expanding their presence in football recently with taking a minority stake in Leeds United as well as its ownership of RB Leipzig in Germany’s Bundesliga, Austrian side Red Bull Salzburg and MLS side New York Red Bulls, as well as Red Bull Bragantino in Brazil.

The company also announced a partnership with Newcastle United earlier this month.