UCFB Opens Global Study Hubs
University Campus of Football Business to open stadium study hubs in Melbourne, Toronto, New York and Atlanta.
University Campus of Football Business (UCFB), which has UK campuses in London and Manchester with Wembley and Etihad stadiums at their heart, is delighted to announce plans that will afford students and graduates the incredible opportunity to study in New York, Atlanta, Toronto and Melbourne at some of the most iconic stadiums in world sport.
New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) will host the brand new UCFB Global Study Hubs, enabling students and graduates to further enhance their knowledge and expertise of the international sports industry as well as learn from professionals working at some of the biggest organisations in the sector.
Each hub will host an annual Global Summit event, where students will be able to take part in the UCFB International Club Experience, which will drill down into the inner workings of sports teams in international markets to reveal unique insight.
Each city and sports partner has been carefully selected by UCFB to enable students and alumni to learn and network with the very best that the international sports market has to offer. Melbourne is the capital of Australian sport with the iconic MCG sitting right at its heart, while Toronto FC and its owners, Maple Leaf Sports & Entertainment (MLSE), are the embodiment of 21st century sports ownership. Meanwhile, New York is home to some of the biggest and best sports franchises in world sport, and Atlanta’s brand new Mercedes-Benz Stadium is the most spectacular and technologically advanced arena in the world.
Brendan Flood, UCFB Chairman and Chief Executive, commented: “We’ve invested time to forge the right global partnerships that complement our unique proposition of providing best-in-class sports education in inspirational learning environments.
“Our partners MCG, Toronto FC, Red Bull Arena and Mercedes-Benz Stadium have bought into our vision, which is to upskill the global sports industry, meaning UCFB students and graduates will soon be able to experience some of the greatest arenas in world sport, not to mention have the opportunity to learn from these incredible professionals.”
UCFB’s Global Hubs have been eight years in the making, after the institution introduced itself to the world with its first campus at Burnley FC’s Turf Moor. Since then UCFB has opened further campuses in London and Manchester, each of which have Wembley and Etihad stadiums at their heart. In 2018 UCFB launched its first online Masters degree, allowing students around the world to access its unique sports curriculum.
Brendan added: “I’ve previously stated that my vision for UCFB is to become the ‘Harvard of Sport’, and I believe this new and exciting opportunity for students, on top of what is available to them already, moves us further towards that position. Innovation and opportunity is part of the UCFB DNA, and these global hubs really deliver that.”
Joe Stetson, Marketing, Multimedia & Communications Head at New York Red Bulls, said: “By partnering with UCFB and inviting their students and alumni to New York, we hope to show them exactly what makes this city the best US sport can offer through our facilities and incredible professionals.
“New York is a truly unique and iconic city in world sport, and with the Red Bulls being New York’s first MLS side it’s fitting that we should work alongside a company like UCFB who count Wembley Stadium as the heart of the London campus.”
Carlos Bocanegra, Technical Director at Atlanta United from Mercedes-Benz Stadium, added: “We’re really excited for the partnership with UCFB. It’s a world class organisation specifically for sports, and the more highly qualified candidates we can populate our work force with is a really exciting thought.”