West Ham United Gets Fit With Vitality Wellness Partnership
West Ham United Football Club has announced Vitality – the innovative insurance and investment company – as the Club’s Official Wellness Partner.
The partnership, which includes both the men’s and women’s teams, will see Vitality’s brand featured at West Ham United’s stadium, helping to inspire supporters to live healthier and more active lifestyles. Vitality will feature on LED advertising boards, static perimeter boards at West Ham United women’s matches, and on media backdrops during all home matches.
Vitality combines smart technology with incentives to help people take positive steps that benefit their health, and then helps to sustain those changes with regular rewards. West Ham United plays an important role in improving the health and wellbeing of its supporters, local residents and surrounding communities across east London through its award-winning Foundation and Players’ Project.
West Ham United Commercial Director, Nathan Thompson, welcomed the signing of a multi-year partnership with a company that has pledged to help 100 million people get 20% more active by the year 2025.
He said: “We are hugely proud and happy to have agreed this partnership with Vitality, who is without doubt one of the most-respected and inspiring companies in the UK.
“In all our discussions, it was clear that there is a real shared ethos between us, as West Ham United and Vitality are both determined to help people lead healthier, longer and more active lives.
“Just like our own community projects, Vitality make a positive difference to many people across the UK, empowering them to put a greater emphasis on healthy living.
“I would like to welcome Vitality to West Ham United, we are looking forward immensely to working together.”
Neville Koopowitz, CEO of Vitality, added: “We are delighted to be partnering with West Ham United as their Official Wellness Partner across both the men’s and women’s teams.
“Building on their programmes to improve the lives of those in their local communities, we look forward to working together to inspire many more to get active and make positive changes that benefit their health.”