KORE Software’s Technology Selected by the Atlanta Braves as their CRM and Data Warehouse for SunTrust Park and The Battery Atlanta
KORE Software has announced that they have been selected by the Atlanta Braves to be their CRM and Data Warehouse vendor.
KORE Software’s applications will be the underlying technology supporting the Atlanta Braves’ fan engagement, sponsorship sales, premium sales, and data & analytics strategy at SunTrust Park and The Battery Atlanta.
Earlier this year, the Atlanta Braves opened SunTrust Park and The Battery Atlanta, a 1.5 million square foot mixed-use development. The Battery Atlanta is home to numerous residences, a hotel, restaurants, retail outlets, two office buildings, a 4,000-person concert venue, and a LOT of consumer data.
As part of a comprehensive data strategy focused on improving service and the consumer experience, KORE’s applications will enable the Braves to aggregate data from both SunTrust Park and The Battery Atlanta, analyse the data to make quicker and better business decisions, build deeper customer relationships, and provide better audience insights to their corporate partners.
“We strive to be the best in the business when it comes to knowing who our customers are, how they interact within SunTrust Park and The Battery Atlanta, and provide them with the best experience possible,” said Justin Watkins, Director of Business Intelligence at the Braves.
The Braves will also use KORE to elevate their marketing automation capabilities. With advanced customer segmentation, workflow, and pipeline automation, KORE Software applications will enable the Braves’ marketing, sales, and customer service teams to provide tailored and unique experiences that drive loyalty.
Todd Cusolle, President of KORE Software, added: “Our new relationship with the Atlanta Braves is very exciting for all of us here at KORE.
“We’re thrilled to have the opportunity to help them leverage data, analytics, and CRM to improve fan and corporate partner relationships both inside and around the ballpark.”
