Norwich City Drives In With New Lotus Multi-Year Partnership

Norwich City has confirmed details of a new multi-year partnership with Norfolk performance car brand Lotus.

The collaboration sees the state-of-the-art training facility at Colney renamed The Lotus Training Centre, and the all-new Academy building renamed The Lotus Academy.

Lotus branding will feature on the first-team ‘walk-out’ jackets, on all Academy shirts from the Under-23s squad through to the Under-9s, and on pitchside branding at Carrow Road.

The partnership was announced on the eve of the Canaries’ first game of the 2019-20 Premier League season against Liverpool at Anfield.

The agreement sees two long-standing Norfolk brands coming together as they each enter a new and exciting phase on the global stage, and with the local community at the heart of their ambitions.

Lotus and Norwich City have released an entertaining film featuring owner Delia Smith and former Norwich City player Darren Huckerby to mark the start of the partnership.

Simon Clare, Executive Director, Global Marketing, Lotus, said: “Lotus is a brand born for and out of performance and competition, so this partnership is perfect for both parties. Together Lotus and Norwich City Football Club share core values – commitment, passion, focus, hard work, a winning mindset – and the success that flows from them.

“This partnership joins two iconic Norfolk brands as they accelerate on to the global stage together. Both share a desire for innovation and, as we herald a new era together, we are incredibly excited about playing a part in the development of Norwich City and its talent. Today we are investing in that future.”

Ben Kensell, Chief Operating Officer at Norwich City, said: “This is a momentous deal for us. We’re so thrilled to partner with one of the most iconic and high-profile brands, not just in Norfolk, but across the UK and internationally.

“I’m proud that our resurgent Club is partnering with Lotus at a time when it is relaunching its brand into a new and exciting future. The synergies between our two businesses are striking, and for our Academy players to be proudly wearing a shirt that has such a well-loved logo on is really special.”