Tottenham Hotspur’s growing presence in South Korea has led to the club appointing Infiniss as its new Licensing Agent in the region.

The club’s South Korean fanbase has seen growth of nearly 30% in the last year with increased demand for Tottenham Hotspur products, a result of last summer’s arrival of South Korean international and Asian Footballer of the Year, Heung-Min Son.

Infiniss will now work with the club to appoint licensees for Tottenham Hotspur-branded goods and accessories.

The partnership is already bringing results with SJ Trend appointed to produce club-branded apparel with a sales focus on South Korea’s popular TV shopping channel market.

Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to welcome Infiniss on board as we strive to cater for the growing demand for club product in South Korea.

“The form of the team over the past season, coupled with Son’s arrival, has sparked a huge amount of interest from that part of the world.

“Infiniss has a proven track-record in this market, and the early addition of SJ Trend to our growing licensing portfolio in Far East Asia is an encouraging beginning to the partnership.”

Infiniss adds Tottenham Hotspur to an already impressive portfolio of global partner brands that includes Lamborghini, Shell and Sony Pictures.

Jason Lee, Managing Director, Infiniss Co Ltd, said: “We are thrilled to work with one of the great football clubs in Europe that has such a strong influence in Asia.

“Infiniss is committed to developing a bespoke Tottenham Hotspur lifestyle clothing range that is slated to launch in Korea later this year, as well as further licensing projects in the pipeline. 

“We aim to work closely with Tottenham Hotspur to help it achieve its aim of bringing its Korean fanbase closer to the club and to meet an increased demand for product in the region.”