Leicester City Football Club has secured a deal with global online gaming leader W88 to become an Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
Under the terms of the agreement, W88 will be able to leverage Leicester City’s global brand in its marketing activities, develop unique content with the club’s football stars, and benefit from brand exposure on pitch-side LED advertising.
“We are very proud to partner with Leicester City Football Club, who have experienced incredible worldwide growth since winning the Premier League in 2015/16,” said aspokesperson from W88.
“We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the Club, and we look forward to engaging with them to build lasting relationships.”
Jonathan Gregory, Leicester City’s Commercial Director said: “We are delighted to welcome W88 to Leicester City as an Official Partner. It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.”